Kaka has been carrying the commercial value of Real Madrid drained? White grab gifted classes to seize power
Correspondents report card and then ice Zidane, Luis Figo and Ronaldo are different for Real Madrid (microblogging) President Shimon Peres, he is a business first, followed by a star. Therefore, the value of the consideration for Kaka, Peres has always been based economy where the highest standard. If there is any residual value card at all, that is, how many Brazilians but also for Real Madrid to bring into jersey sales and image rights. Shirt sales did not meet
Real Madrid two years ago, according to marketing planning, Kaka jersey during the six-year contract sales reached one million, then Real Madrid will be able to recover 65 million euros investment.
The first two seasons, Kaka’s Real Madrid team jersey sales accounted for roughly 20%, second only to C �� Luo. This means that Real Madrid in global sales over the same period about 2.6 million out of the jersey, Kaka account for 50 million or so, only two seasons in advance to achieve a 50% market target. However, the starting position last season Ozil get started, Kaka jersey sales plummet. Ozil jersey sales last season, has soared almost equal to C �� Lo, and more than Kaka and Iker Casillas. In accordance with this trend, Kaka in the next four years to complete the remaining 500 000 jersey sales may be minimal. Kaka jersey Real Madrid is expected to be 85 million euros sales in total revenue, currently only achieved 42 million.
2009 Xiapeileisi money in the acquisition of Kaka, C �� Luo and Karim Benzema, trying in one fell swoop monopoly in Latin America and the French national football market. But just at this time of financial crisis, the sharp drop in the purchasing power of the Spanish mainland, although Real Madrid and Brazil, the Far East to rely on market growth, maintaining the annual 1.3 million in jersey sales, but after the Spanish domestic market accounts for half of Real Madrid shirt sales, the impact very large. Perez still did not give Kaka Another key factor is to promote the overseas market. Despite rampant piracy, the Far East market in the Mainland Real Madrid jersey sales still account for 7%, second only to Madrid. In fact, Kaka in popularity and influence of the Far East has always lagged behind the European mainland, which is still hit this summer when Real Madrid visit Kaka card, rather than in jersey sales in more than Kaka Ozil.
However, the current situation, if the card continues in the Real Madrid bench, he was the value of advertising in Brazil on the list probably have been squeezed under Nei Maer top position. This summer, Kaka in the Real Madrid squad jersey sales have been more than Casillas Ozil and the year is expected no more than 5 million. In this way, Kaka jersey sales for the first time can not exceed his annual salary figure. This means that the next four years, Real Madrid, Kaka, who every year in net loss of at least 13 million euros (including taxes 9,000,000), which is intolerable Perez. The Real Market projections indicate that, if Real Madrid can lead Runeimaer winter, before the arrival of the World Cup in 2014, just a shirt printed with the name of Nei Maer sales in Brazil will be able to more than 500,000! It is almost C �� Lo worldwide last year’s jersey sales, obviously, ������ȿ��� more attractive. Sponsors outcast
Player portrait rights, Kaka from Milan to join Real Madrid, endorsement advertising revenue rose from 6 million euros to 1,000 million euros. Kaka and Real Madrid’s image rights contract, so that his advertising from Perez can get 40% of the contract the right to return the portrait. Accordingly, the Real Madrid from Kaka who has been divided into 650 million euros. Over the past two seasons, Real Madrid Kaka has earned 13 million euros. Taking into account the three seasons Real Madrid Kaka who invest in the transfer fee and wages totaling 120 million euros from Real Madrid Kaka who received a total of only 55 million euros of revenue, is absolutely not easily let go of. After all, this market can be like Kaka has ten million commercial appeal of a handful of players – Real Madrid has C �� Luo, and Messi, Rooney almost can not shake. For this reason, Real Madrid have been in competition for the next ten million commercial appeal of star wars Nei Maer upper hand, this also means that Perez give further increase in the probability of Kaka.
Mourinho soon as he took office, made it clear that Benzema and Kaka mistrust. But Perez always retain the two, especially the more easily cleaned Benzema. Benzema means Real Madrid since Zinedine Zidane era from the French market had been stable: in metropolitan France and North Africa, Real Madrid shirt sales have been stable at 8-10% of all sales. Leaving Perez concern is that the French business sponsorship of the Real Madrid star of this immense interest, this is Perez insisted on not letting Kaka and Karim Benzema leaving the underlying causes.
Also 2014, the enthusiasm of the Brazilian domestic sponsorship market is in a recession in Europe and one of the few bright spots, Real Madrid will certainly not turn a blind eye. In fact, the attitude on the card sponsors can see the Brazilian is the future. In April this year, Kaka Jose Mourinho has been abandoned, three-year sponsorship Kaka Gillette delayed contract negotiations. As a result, the Champions League game against Tottenham the reporters found Kaka is not even shaving, the vicissitudes of life behind the kind of raunchy, it is the inconstancy of human cruelty.
Kaka almost evening last week for his future at Real Madrid, a death sentence, even sponsors also believe that: this card can not be returned to the peak. Waiting for him, the more likely one after the expiration of sponsorship contracts.
From Gheorghe Hagi's Blog, post Kaka has been carrying the commercial value of Real Madrid drained? White grab gifted classes to seize power
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